I read a lot. An embarrassing amount, actually - I average about a book a week according to my Amazon purchases (and I would like to thank the advent of the e-book for giving me an easy place to store all of this reading material - thank you cloud!) When I started brainstorming blog post ideas, sharing a few of my favorite books was on the top of the list, and narrowing the list down of just a few of my favorites to just five has been challenging.
A few years ago, I met with a SaaS startup who was looking for someone to lead their customer success team. Interesting product, good funding, early traction, 50-70 clients - everything sounded great. But as I dug into their customer success model, I saw a big problem - their customer success ratios. They were charging $30,000 yearly on average and their customer success managers (CSMs) were managing on average 7 accounts - meaning each CSM was managing $210,000 yearly and spending 18.5 hours per month per client.
"How often are you asked if you have kids in a job interview?" I asked my husband.
"Never," he replied.
"I'm asked about half the time."
As customer success is a fairly new field and can mean a variety of things to companies, how to compensate a CSM is not as clear as in other fields such as sales and support. In my experience, CSMs are not motivated by high variable compensation. They are generally motivated by their customer's success and enjoy working in collaborative, team environments.
When you are building your customer success team, you probably spend a lot of time trying to figure out how to segment accounts - do you want to divide up accounts by vertical? By region? By MRR? Or by however sales does it? And once you come up with the perfect division, you will probably spend a lot of time trying to figure out the right number of accounts per CSM, probably by the amount of ARR each CSM is carrying. You are also coming up with a plan and strategy about how to use that time: quarterly business reviews, product updates, adoption reporting, and so on.
While you are making these choices, the most important thing to consider is how many hours your ratio will allow you to dedicate per client per month.
After proposing a Customer Success Manager (CSM) structure to a team of leaders at a previous company, the very next question was, "But what are other companies doing?"
Truth Barbeque - #46 on the TX BBQ Passport and our seventh stop. Some of the best barbeque I've had in my life.
Micklethewaite Craft Meats - #13 on the TX BBQ Passport and our sixth stop. Good trailer experience brisket.
Freedmen's - #6 on the TX BBQ Passport and our fourth stop. Fancy restaurant that is pretending to be a barbecue joint.
Hays Co. Bar-B-Que - #8 on the TX BBQ Passport and our fourth stop. Excellent sausage, good brisket, and low key atmosphere.
Stiles Switch BBQ - #20 on the TX BBQ Passport and our third stop. Great brisket and sausage with not a lot of fuss.
Terry Black's BBQ - #21 on the TX BBQ Passport and our second stop. Absurdly amazing brisket right close to downtown Austin.
Kreuz Market - #10 on the TX BBQ Passport and our first stop. Great ambiance and sausage, but not much else.
MAJOR SPOILERS. Are you a man who saw Star Wars: The Last Jedi and have often wondered to yourself, "What is the experience of the female leaders I work with?" Great news. Pretty much everything that happens to Admiral Holdo is what women leaders in the workplace experience! Here, I saw the movie twice so I'll walk you through it!