Your website

The Job Description uses the words

• rockstar:    -1 point
• ninja:    -1 point
• Sports reference:  -1 point
• Cursing:  -1  

The job application

• Asks me to write something interesting about myself:  -3
• Asks me to rank objects such as Batman, glitter, and Budweiser*:  -20
• Asks my pronoun:  +10

Your careers or about us page contains the words

• Diversity:  +5   points
• Inclusion:  +5   points
• Ping pong:  -1 point
• Company trips:  -5 points  
• Happy hour: -2 points

Your culture page / list of values

• Doesn't exist:  -3 points
• Uses the word ping pong:  -2 points

Your leadership team is 

• All male:  -10 points 
• All white:  -10 points
• Has a woman:  +1 per woman
• Has a woman who isn't in marketing or HR:  +2 per woman
• Has a c-level woman:  +2 per woman
• Has a woman CEO:  +1000

During an interview  

• I talk to a woman:  +1
• Who isn't the recruiter:  +1
• I'm asked about my kids:  -5 
• I'm asked about my husband:  -3
• I'm asked what my husband does for a living:  -3

When I ask a woman in the interview about the company's commitment to promoting women:  

• She hesitates: -5
• She sighs:  -10
• She laughs:  -25
• She mumbles something about hiring qualified people:  0
• She's incredibly excited about company opportunities:  +15
• I never talk to a woman and don't ask the question:  -10

My potential boss

• Is a woman:  +5
• Has kids:  +3
• Has a spouse who works**:  +2

During a tour of the office 

• There's a ping pong table:  -2
• A foosball table:  -2
• A beer pong table:  -5
• Video games: -2 per console  
• A keg / kegerator: -3 per keg
• Liquor:  -5
• An actual bar:  -7
• A girlie calendar: -5
• A mother's room***:  0
• No mother's room:  -10
• A mother's room with a refrigerator:  +3
• A mother's room with a sink:  +10
• Other women are visible, doing their jobs:  +2
• The sales team appears to be composed of at least 20% women:  +5
• The engineering team appears to be composed of at least 20% women:  +10
• The women are wearing company swag****:  +2
• People with wrinkles / grey hair are present:  +3

I use the ladies' room: 

• There's a tampon machine:  +1
• There are free tampons:  +2
• There are free pads:  +2